5 tips for creating a WOW effect regardless of budget
Do you want to carry out a project that generates "Wows" but are afraid of not having all the necessary resources to obtain an impressive result? Don't panic! It is quite possible to achieve a stunning result with a limited budget by following these few wise tips.
1. Proceed in phases
If you don't have a substantial budget for a specific year, a small recurring budget can allow you to develop a decoration concept in several distinct phases. The cumulative effect of the phases will achieve the desired level of impact.
Good planning is essential in this scenario! The elements of the different phases must blend well together and present a strong coherence. They must all contribute to the atmosphere you are trying to create. However, the initial phases should not give an impression of incompleteness while waiting for the later phases.
The creative team of your lighting supplier is there to support you! From design to installation, everything will be designed to achieve a beautiful effect at each phase, without a hitch. In addition, your supplier will provide you with a simulation service to visualize the effect of each phase individually and the final effect resulting from the accumulation of all phases.
2. Use the "One in Two" strategy
It is often preferable to distribute the purchased equipment or decorations over a larger area. For example, on a street with 20 streetlights, if the budget only allows for the purchase of 10 pole mounted decorations, it is better to distribute them along the entire length of the street by dressing every other streetlight rather than decorating 10 successive streetlights and leaving part of the street without illuminations.
Similarly, for stringing lights on trees in a park or along a street, with an equal budget, it is often preferable to dress one tree out of two and benefit from a larger area for the illuminations rather than having a more intense but more restricted illumination.
Several parameters come into play: the spacing between lampposts or trees, the desired effect, etc. The design service of your supplier will help you to take all these parameters into account.
3. Focus on variation
Too much repetition can cause the viewer to lose interest in your illuminations. If you have two streets to decorate, it is preferable to choose one model of pole mounted decoration for the first street and another (well-matched) model for the second street. The change of pole mounted decorations from one street to another surprises and renews the wonder.
It all depends on the desired effect. Some customers prefer a signature decor with a particular model repeated to give an overall and uniform tone. Repetition can then give a strong impression to the spectators.
Variation can also come from the arrangement of different types of decorations. For example, in a park, instead of putting garlands in all the trees, it is better to dress one tree out of two and use the rest of the budget to install decorations on the ground. This creates an atmosphere where the different elements each tell their part of a story!
4. Integrate daytime elements
It is interesting to choose decorations with non-luminous decorative elements such as decorative carpets, glitter, balls, pellets, etc. By integrating these elements, the decorations retain an aesthetic value in broad daylight. This is particularly important in public squares, parks and markets where passers-by approach the decorations very closely and see their details while the sun is still in the sky.
The daytime elements offer a level of detail that catches the eye and amazes even before the LED lights work their magic. In addition, these elements often exhibit a very high degree of refinement, particularly the e-decors (bio-sourced plastic motifs printed in 3D) which can be designed with very tight curves and arabesques, according to intricate patterns.
5. Add dynamic animation accessories
Flashing bulbs, sparkling string lights, chasing light cords, or color-scrolling lighting equipment bring unparalleled vitality to the decor. A successful design is pleasing to the eye, but when juxtaposed with a dynamic element, the eye is not only delighted, it is captivated!
pole mounted decorations incorporate moving parts catch the eye from a distance. You can see them at the end of a street, their lights flickering, and you feel compelled to walk closer to take a look and become part of all the excitement. Decorations brought to life in this way are simply more vibrant!
Conclusion
In all scenarios, the "Wow" effect is never out of reach. It is enough to choose well, plan well, and above all, surround yourself with a team that knows how to maximize the impact of illuminations in your community!